OneWorld Refresh
So proud of the e-commerce website website I refreshed for Oneworld Apparel. Being new to the DTC space, they quickly set up a site in 2020, but with the visuals and the manpower they had, it was rough. With the visual materials I was given, it was a challenging start for me because everything was so plain and kinda sad.
To begin, I needed to create a vision for what I saw for the brand that would connect to its customers and created the brand board below. I also set out to update the website, making it more user friendly as a fashion e-commerce store. I had to consider the use of use needed from our mature customer, the trendiness sought after the custoemr of our younger line, and the overall presenation as we pitch accounts to work with us.
New website theme using previous images. I cleaned up the home page and made sure customers would feel as though they were able to
After I planned a lifestyle photoshoot that visually pulled the brand together and incorporated those into our website. This shoot established the OneWorld brand.
To learn more about this photoshoot, click here
