Resume

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Learn more about my work!

Below is a more expansive and detailed layout of my past experiences.

MALORIE WOLFE

626.893.3603 | maloriewolfe@gmail.com

Moneyline Tees, Los Angeles, CA

Construct and manage licensing and consumer products program in partnership with NBC Universal for apparel, accessories, and prints, ensuring the GTM process from concept to final sample to customer is correct, on time, and profitable.
Manage relationships with top tier licensor and internal teams, including completing product submissions, approvals and feedback in licensor portals, and contractual samples delivery and upload with third-party vendors.
Create and maintain Pinterest accounts with content creation, analytics, and organization with results of 1.3 million monthly engagement.
Merchandise an online product assortment that reflects goals, promotes brand identity, and supports strategy.
Direct communication with licensing partners and internal teams to pitch product concepts, business cases, and licensing expansion through compelling Keynote and PowerPoint presentations.

OneWorld Apparel, City of Industry, CA

Launched a rebrand, identifying 2 target markets with 2 product lines and monitored KPIs to assess performance and make improvements.
Oversaw the partnership with ABC/GMA broadcast sales, seeing increase in sales ($400k) and brand awareness (22%) for each event.
Execute creative direction of visual updates seen in seasonal shoots, product shots, and marketing pieces for print and digital media.
Maintain growth of B2C e-commerce through attention to website, content creation, visual materials, email, & social media (FB/IG Shop).
Analyze seasonal data to identify growth opportunities in product assortment, communicating new ideas and performance to leadership.

Grace in LA, City of Industry, CA

Develop strategic campaigns through seasonal highlights based on sales and analytics, increasing revenue by 71%, managing a marketing budget of $100k, by building and strengthening customer relationship in e-commerce, Amazon, third party online vending, and wholesale.
Overhauled a B2C niche brand identity reflected in website, product, socials, ad management, email marketing and SEO supported visual materials resulting in increased sales, traffic, and social engagement with our target customers.
Introduced organized marketing support system & software for B2B sales team, becoming main contact for new initiatives & tradeshows.

Freelance, Non-Profits

Continuously implement marketing strategy in all departments through various media including web design, website, social media, and ads
Communicate with leadership to complete seasonal goals and events
Establish and support a brand strategy and directive for growth
Experience in fashion, face masks, licensing, and non-profits

Forever 21, Montclair, CA

Enhanced interior and exterior displays of 15,000-square-foot design center, maximizing exposure of key pieces and aligning with corporate visual merchandising guidelines to meet target KPIs and sales goals consistency.
Develop a training program for 3 locations, with workshops, engagement, & rewards to promote credit card sales with an increase of 28%.
Mentored an eye for detail in trend forecasting and composition, then develop strategies about placement, presentation, & store operation, supporting company sales goals with daily merchandising, styling, and updates of product and concepts.

Deitch PR, Los Angeles, CA

Cotton On Kids, West Covina, CA

Kellwood Company, City of Industry, CA

Master of Business Administration

B.S. Business Administration - Marketing Management

Marketing, Social Media, Data & Trend Analysis, Project Management, Merchandising, Planning, Strategy, Microsoft Office

Leadership, Integrity, Communication, Problem-Solver, Detail-Oriented, Team Driven, Analytical, Self-Motivated