TARGET MARKET PROJECT | 2017
For this marketing project, I chose to examine the fast fashion industry and with in that industry I chose to further analyze fast fashion retailers, Forever 21. Inc and Cotton On Group.
REVIEW
There's so much that I learned from this project, and it really gave me a different look on the industry. Working in a design house showed me all the hard work and attention to detail that goes into one garment. In general, it taught me about the industry and reaffirmed the dream I have to work in it.
During this project, I learned a lot of marketing theory and skill, some specifically able to help my career. They are as follows:
Adobe Illustrator
Analytics
Wordpress
Organization
Color Theory
Collaboration
Public Speaking
Here is a full download of my reported findings.